AXA asks what wellness means to you

New work directed by Stefan Pflug

Publicis releases a heartfelt spot for the insurance company that explores the meaning of health for individuals at different stages of life.

The campaign features intimate scenes from the lives of a diverse cast of characters, from a young couple with a newborn baby to an elderly man visiting his wife in hospital.

With beautifully shot footage rich with atmospheric light and colours, the short film cinematically portrays the small moments that make up our lives.

The footage is paired with a moving voice over that features telephone recordings of people giving deeply personal explanations of what health means to them.